About the video: http://finance.yahoo.com/tech-ticker

This week's most hotly anticipated event has arrived -- and it's not the Fed meeting, Microsoft-Yahoo, jobs data, or even the 3G iPhone. It's Grand Theft Auto IV!

The latest edition of the blockbuster videogame series hit the stores at midnight and the early reviews have been positive. Analysts are forecasting GTA IV will be among the best-selling games in history, with week one sales estimated between $360 million and $400 million. Analysts estimate 5.8 million units will be sold in week one, and ultimately hit 13 million units in the next 12 months.

In resisting Electronic Arts' unsolicited takeover offer, Take-Two cited the pending release of GTA IV and Take-Two shares have risen above EA's $25.74 offer.

But now that GTA IV is here, with accompanying fanfare, the videogame maker may be hard-pressed to convince Wall Street why they shouldn't "buy the rumor and sell the news."